Yaro has over 7 years' experience in the sports betting industry, following a Journalism degree that included a placement at the BBC World Service as a 'Future Voices' trainee.

After roles in Betting Operations and blog content at start-up Colossus, plus various freelancing, he moved into Marketing at Spreadex Sports — starting on a small team covering everything from affiliates to CMS management, and now focusing on Content Marketing, CRM, SEO and AI implementation.

Yaro's sporting expertise spans Football, Tennis, Boxing and Formula 1, where he often writes analytical features.